Primitive
{% if products.length > 1 %}{{ products.length }} results{% endif %}
- Primitive x Bob Marley Prophet Egg Skateboard Deck - 8.75"
- Primitive x Bob Marley Forever Skateboard Deck - 8.125"
- Primitive x Bob Marley Everlasting Skateboard Deck - 8.25"
- Primitive x Bob Marley Forever Skateboard Complete - 8.125"
- Primitive x Bob Marley Everlasting Skateboard Complete - 8.25"
- Primitive x Bob Marley Dreams Crewneck Sweatshirt - Brown
- Primitive x Bob Marley Dreams T-Shirt - White
- Primitive x Bob Marley Dreams T-Shirt - Sand
- Primitive Rodriguez Eagle Skateboard Complete - Black - 8.125"
- Primitive Rodriguez Eagle Skateboard Deck - Black - 8.125"
- Primitive x WWE Neal Deadman Forever Skateboard Complete - Black - 8.125"
- Primitive x WWE Rodriguez Austin Chrome Skateboard Complete - 8.25"
- Primitive x WWE Mania Skateboard Complete - Gold - 8.38"
- Primitive x WWE Lemos Ultimate Warrior Skateboard Complete - Black - 8.50"
- Primitive x WWE Lemos Ultimate Warrior Skateboard Complete - Black - 8.25"
- Primitive x WWE Rodriguez Cold One Skateboard Complete - Black - 8.125"
- Primitive x WWE Rodriguez Cold One Skateboard Complete - Black - 8.625"
- Primitive x WWE Neal Deadman Forever Skateboard Deck - Black - 8.125"
- Primitive x WWE Rodriguez Austin Chrome Skateboard Deck - 8.25"
- Primitive x WWE Mania Skateboard Deck - Gold - 8.38"
- Primitive x WWE Lemos Ultimate Warrior Skateboard Deck - Black - 8.50"
- Primitive x WWE Lemos Ultimate Warrior Skateboard Deck - Black - 8.25"
- Primitive x WWE Rodriguez Cold One Skateboard Deck - Black - 8.125"
- Primitive x WWE Rodriguez Cold One Skateboard Deck - Black - 8.625"
- Primitive Neal Holofoil Viper Skateboard Complete - Gold - 8.38"
- Primitive Hamilton Holofoil Goose Skateboard Complete - Gold - 8.125"
- Primitive Villani Holofoil Bat Skateboard Complete - Gold - 8.75"
- Primitive Vianna Holofoil Tamarin Skateboard Complete - Gold - 8.625"
- Primitive Neal Holofoil Viper Skateboard Deck - Gold - 8.38"
- Primitive Hamilton Holofoil Goose Skateboard Deck - Gold - 8.125"
- Primitive Villani Holofoil Bat Skateboard Deck - Gold - 8.75"
- Primitive Vianna Holofoil Tamarin Skateboard Deck - Gold - 8.625"
- Primitive x Bob Marley Prophet Egg Skateboard Complete - 8.75"
- Primitive x Titans Reiner Dirty P Hoodie - Sand
- Primitive x Titans Future Memory Hoodie - Brown
- Primitive x Titans Colossal Dirty P Hoodie - Burgundy
- Primitive x Titans Colossal Dirty P Hoodie - Black
- Primitive x Titans Eren T-Shirt - Black
- Primitive x Titans Eren T-Shirt - White
- Primitive x Titans Reiner Dirty P T-Shirt - Sand
- Primitive x Titans Reiner Dirty P T-Shirt - Ash Heather
- Primitive x Titans Colossal Dirty P T-Shirt - White
- Primitive x Titans Colossal Dirty P T-Shirt - Burgundy
- Primitive x Titans Future Memory T-Shirt - Brown
- Primitive x Titans Future Memory T-Shirt - White
- Primitive x Titans Future Memory T-Shirt - Black
- Primitive x Titans Levi T-Shirt - Black
- Primitive x Titans Levi T-Shirt - Sand
- Primitive x Titans Armored Dirty P T-Shirt - White
- Primitive x Titans Future Memory Clock Accessories - Black
- Primitive x Titans Titan Snapback Hat - Black
- Primitive In Peace Hoodie - Black
- Primitive In Peace Hoodie - Columbia Blue
- Primitive Courage Hoodie - Heather Grey
- Primitive Fate Hoodie - Black
- Primitive Temptation Zip Hoodie - Black
- Primitive Passage Crewneck Sweatshirt - Sand
- Primitive Passage Crewneck Sweatshirt - Black
- Primitive Moto T-Shirt - Cream
- Primitive Courage T-Shirt - Black
{% for product in loader.activeProducts %}
{% for banner in collectionBanners %}
{% if Filters.native.size > 0 and banner.sub == false %}{% continue %}{% endif %}
{% if banner.position == product.position %}
![]()
{% endif %}
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{% endfor %}
{% assign display_wishlist = true %}
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{% assign display_wishlist = false %}
{% endif %}
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{% if product == blank %}
{% assign product = Product %}
{% endif %}
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{%- if wishlist == blank -%}
{% assign wishlist = Wishlist.data.items | map: 'handle' %}
{% if wishlist[0] == null %}
{% assign wishlist = data.items | map: 'handle' %}
{% endif %}
{%- endif -%}
{%- assign p_title = product.title | replace: '"', '”' -%}
{%- capture wishlist_add -%}
event.preventDefault();
Wishlist.add({
handle: '{{ product.handle }}',
type: '{{ product.type | escpae }}',
image: '{{ product.featured_image }}',
{%- if variant -%}variant: {{ variant.id | json }},{%- endif -%}
title: `{{ p_title }}`
});
[this, _n.sibling(this, '.wishlist__button')].forEach(function(button) { button.classList.toggle('dn')});
{%- endcapture -%}
{% endif %}
{% assign productImage = product.featured_image %}
{% assign hoverImage = product.hover_image %}
{% assign hoverVideo = product.hover_video %}
{% assign hoverExternalVideo = product.hover_external %}
{% capture productImageRepsonsive %}
{%- if productImage != blank -%}
{%- if product.featured_image_width > 180 -%}{{ productImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%}
{%- assign image_size = product.featured_image_width | append: 'x' -%}
{{ productImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h
{%- endif -%}
{% endcapture %}
![{{ product.title }}]()
{% capture hoverImageRepsonsive %}
{%- if hoverImage != blank -%}
{%- if product.featured_image_width > 180 -%}{{ hoverImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%}
{%- assign image_size = product.featured_image_width | append: 'x' -%}
{{ hoverImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h
{%- endif -%}
{% endcapture %}
{% unless hoverVideo != blank or hoverExternalVideo != blank %}
{% if hoverImage != blank %}
{% unless product.tags contains 'Graphic Overlay' or product.hover_image_alt contains 'swatch' %}
![{{ product.hover_image_alt }}]()
{% endunless %}
{% endif %}
{% else %}
{% if hoverVideo != blank %}
{% elsif hoverExternalVideo != blank %}
{% endif %}
{% endunless %}
{%- if product.member_exclusive contains 'coming_soon' or product.member_exclusive contains 'member_active' -%}
{%- assign year = product.member_end | split: '/' | last | prepend: '/' -%}
{%- assign date = product.member_end | remove: year -%}
{%- if product.member_exclusive contains 'coming_soon' -%}
{%- assign year = product.member_start | split: '/' | last | prepend: '/' -%}
{%- assign date = product.member_start | remove: year -%}
{%- endif -%}
{%- capture member_active_text -%}CCS+ Exclusive through {{ date }}{%- endcapture -%}
{%- capture coming_soon_text -%}CCS+ Exclusive starting {{ date }}{%- endcapture -%}
{%- assign member_text = member_active_text -%}
{%- if product.member_exclusive contains 'coming_soon' -%}
{%- assign member_text = coming_soon_text -%}
{%- endif -%}
{{ year }}
{{ date }}
{{ member_text }}
{%- endif -%}
{% assign crop = 'crop_height=64&crop_left=430&crop_top=472&crop_width=64' %}
{% if 'Skateboard Deck, Skateboard Complete' contains product.type %}
{% assign crop = 'crop_height=64&crop_left=230&crop_top=472&crop_width=64' %}
{% endif %}
{% for badge in productBadges %}
{% if product.tags contains badge.tag and badge.tag != 'more-colors' %}
{% if product.reviews %}
{% assign to_half = product.reviews.rating | round:1 | divided_by: 0.5 | round | times: 0.50 %}
{{ badge.collection_badge }}
{% endif %}
{% endfor %}
{%- assign option_value_data = '' -%}
{%- for option in product.options_with_values -%}
{%- if option.name == 'Title' %}{%- continue -%}{%- endif -%}
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{%- assign option_values = option.values | sort -%}
{%- if option.values.size == 1 -%}
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{%- else -%}
{%- assign option_values_last = option_values | last -%}
{%- assign option_value_data = option_values | first | append: ' - ' | append: option_values_last -%}
{%- endif -%}
{%- endfor -%}
{%- if option_value_data == '' and siblingRange[product.type] contains 'Title' -%}
{%- assign title_segments = product.title | split: ' - ' -%}
{%- endif -%}
{{- option_value_data -}}
{% for tag in product.tags %}
{% if tag contains 'Vendor' %}
{% assign vendor_tag = tag | remove: 'Vendor:' %}
{% assign vendor_collab = vendor_tag | append: ' x' %}
{% break %}
{% endif %}
{% endfor %}
{% if product.siblings.size > 0 %}
{% assign productTitle = product.title | split: ' - ' | first %}
{% else %}
{% assign productTitle = product.title | remove: product.type | split: '-' %}
{% endif %}
{% assign productTitle = product.title | split: ' - ' | first %}
{% unless product.title contains vendor_collab %}
{% assign productTitle = productTitle | remove: vendor_tag %}
{% endunless %}
{% if vendor_tag != blank %}
{{ vendor_tag }}
{% endif %}{{ productTitle }}
{% assign discount_amount = product.price | divided_by: product.compare_price | times: -100 | plus: 100 | round %} {%- capture discount_text -%} [discount]% off {%- endcapture -%}
{%- if compare_min < compare_max -%}
{%- assign before_text = 'From ' -%}
{%- endif -%}
{%- if product.compare_price > product.price and discount_amount > 10 -%}
{{ before_text }}
{{ product.price | money }}
{{ product.compare_price | money }}
{%- else -%}
{{ product.price | money }}
{%- endif -%}
{%- if discount_amount > 10 -%}
{{ discount_text | replace: '\[discount\]', discount_amount }}
{%- endif -%}
{% for i in (1..5) %}
{% endfor %}
({{ product.reviews.count }})
{% endif %}
{% unless total_pages == 1 or total_pages == 0 %}
{% endunless %}
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{% assign active = 'o-50 pointer-none' %}
{% endif %}
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{% assign pageoffset = current_page | minus: i | abs %}
{% if pageoffset != 0 and pageoffset != 1 and pageoffset != 2 pageoffset != 3 %}{% continue %}{% endif %}
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{% if current_page == i %}
{% assign active = 'brand' %}
{% endif %}
{% assign last_page_shown = i %}
{% endfor %}
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{% if current_page == total_pages %}
{% assign active = 'o-50 pointer-none' %}
{% endif %}
{% if last_page_shown != total_pages %}
...
{% endif %}
Loading Products
Primitive Skateboards was started by pro skater Paul "P-Rod" Rodriguez, who isn’t just one of the biggest names in skateboarding today. He is one of the biggest names in skateboarding - ever. He started skating when he was 12 and got a board for Christmas. He loved to skate, immediately, and has been quoted saying that he even slept with his skateboard. After only a couple of years, he went pro. P-Rod has since won 8 medals at the X Games (so far). That’s the record – the most of anyone. He has been on every "best" list of skaters in the world that there practically is. And he’s not done yet.
Rodriguez is now also the president of Primitive Skateboarding, a skateboard and streetwear manufacturer. Primitive began as a skateboarding shop in California that sold other companies brands.
It has branched out into manufacturing Primitive Apparel and Primitive Skateboards, but at its core it's a street skate brand with a street skater – one of the best of all time – holding its reigns. The brand is known for outerwear, apparel, accessories, skateboard decks, and complete skateboards. Their logo and graphics, like their president, are bold and fearless.