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Nike SB (the skateboarding division of Nike) is perhaps the most dominant and respected shoe brand in the skate industry today. With some of the most popular professionals on its team roster and the best-selling shoe styles available, the Nike Swoosh is as common in the skatepark as it is on the basketball court. Their success is no secret; a mix of heritage sports silhouettes, unmatched footwear technology, constant eye-catching colorways, and memorable collaborations with brands and celebrities in and out of the skate scene. Nike SB skate shoes are worn to be seen in, be it on a skateboard or not.
But it hasn’t always been the influential, trendsetting brand it is presently. Nike’s initial experience entering the skate market in the late 90s played a major role in how it established the now-dominant Nike SB brand in 2002. The formula is simple: recruit some of the best up-and-coming skaters, like a young Paul Rodriguez, and outfit them in retooled versions of the popular basketball silhouettes that are already popular with skateboarders. To this end, the Nike Dunk basketball sneaker got a padded tongue, collar, a Zoom Air insole, and history was made. While the shoe was slow to catch on, it’s become one of Nike SB’s most popular styles thanks to a forgiving design that looks good in just about every colorway combination, an adoption by some very influential celebrities, and a slew of successful collaborations.
And Nike SB’s footwear is just the foundation of what they offer. With regular drops of athletic-inspired apparel, consistent heavy video releases, constant professional tours, and local community efforts like skatepark sponsorships, event donations, and even covering the insurance costs to resurrect the famous Santa Monica Courthouse street spot in L.A., the skate community has grown to embrace everything Nike does.
Whether you are a lifetime fan of the Swoosh, are looking for the latest in skate shoe technology to help you skate your best, or are wanting to support the brand that supports your favorite skaters (like Mason Silva, Guy Mariano, Leticia Bufoni, and Leo Baker, to name just a few), check what’s new from Nike SB. But don’t wait too long, a lot of these Nike products and colorways are limited in release and wide in popularity.
Nike SB Janoski
The largest selling skate shoe in the history of feet doesn’t need an introduction and most would say it definitely didn’t need a redesign but Nike has never been one to leave good enough alone. For a company that’s built their reputation on innovation, improving upon perfection is part of their business model. The Janoski incorporates a sockliner and sticky, flexible outsole to guarantee ultimate boardfeel, comfort and control but keeps the subtle charm of the original profile.
Nike SB Janoski
The largest selling skate shoe in the history of feet doesn’t need an introduction and most would say it definitely didn’t need a redesign but Nike has never been one to leave good enough alone. For a company that’s built their reputation on innovation, improving upon perfection is part of their business model. The Janoski incorporates a sockliner and sticky, flexible outsole to guarantee ultimate boardfeel, comfort and control but keeps the subtle charm of the original profile.
Nike SB Blazer GT
Every pro skater’s favorite pro skater gives an iconic silhouette a makeover and the result is as versatile and sturdy as he is. Incorporating impact protection, flexibility and response in a low profile, vintage-inspired silhouette that feels as weightless as a pair of socks, Taylor’s signature Blazer steps up to cushion all the blows. A Zoom Air unit in the heel offers up a peerless impact protection without adding unnecessary bulk and vulcanized rubber construction means you’ll be pushing for longer and stronger than ever before.
Nike SB Blazer Mid
The Blazer Mid takes all the protection and tech of the original and adds a much-needed extra level of support in one of the most vulnerable areas for a skateboarder. Leather or suede uppers and a vulcanized rubber construction make for a durable and comfortable fit that feels as good as it looks and no one will ever know the orthopedic benefits are built in.
Nike SB Blazer Mid
The Blazer Mid takes all the protection and tech of the original and adds a much-needed extra level of support in one of the most vulnerable areas for a skateboarder. Leather or suede uppers and a vulcanized rubber construction make for a durable and comfortable fit that feels as good as it looks and no one will ever know the orthopedic benefits are built in.
Nike SB Dunk
The shoe that escorted Nike’s barnstorming success in skateboarding was such a hit that people who managed to get a pair needed police to escort them home. The NYC-indebted Pigeon might have initially seemed like a case of beginner’s luck but the majority of collaborative editions of this classic have been received with a similar fervor.
Nyjah
When a skater as singular as Nyjah Huston steps up to the task of designing a pro shoe, conventional expectations are not part of the creative process. He attacks the sport with the vigor of athletes whose names are written in bold on the pages of history. An all-rubber upper offers grip, flexibility and an immediately familiar feel that usually takes weeks of daily wear to achieve. An inner, sock-like sleeve maintains a solid, secure fit that translates into optimal board-control and the sleek design paves the way for a new kind of footwear for skateboarding.
Nyjah
When a skater as singular as Nyjah Huston steps up to the task of designing a pro shoe, conventional expectations are not part of the creative process. He attacks the sport with the vigor of athletes whose names are written in bold on the pages of history. An all-rubber upper offers grip, flexibility and an immediately familiar feel that usually takes weeks of daily wear to achieve. An inner, sock-like sleeve maintains a solid, secure fit that translates into optimal board-control and the sleek design paves the way for a new kind of footwear for skateboarding.
