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100 Walls in the Vans Lizzie with Lizzie Armanto and Friends
April 01, 2022 - We went over to Lizzie's ramp so Lizzie Armanto could wear test her new shoe from Vans: The Lizzie.
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Grab a marker and your mom's credit card (with her permission, of course), cause wearing heading deep into the official CCS Archives to take a look at one of the oldest items in our collection: the 1987 California Cheap Skates catalog.
Marty Jinx Jiminez on the cover
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There you have it! This catalog is actually flipped halfway between California Cheap Skates (which sold hardgoods) and California Surf Style apparel and accessories. The two catalogs, each facing a different direction, started on either end and met in the middle (which is why the center spread is half upside-down!) These two divisions of CCS merged in the early 90s.
It is amazing how many of these board and T-Shirt graphics would become all-time classics: Neil Blender for G&S, the iconic Bone Brigade decks by VCJ, the Vision Psycho Stick. Heck, you can still get that exact same Bones Ripper shirt on CCS.com right now!
And it is wild how many brands CCS still carries 35 years later: Santa Cruz, Powell-Peralta, Independent, Venture, Thunder, Pro Tec, Bones, OJ Wheels, Slime Balls, and Vans.
And how about Page 10 being dedicated to "Plastic Parts" with lappers and copers and nose guards! And such little space going towards footwear! And what ever happened to Skate Rags?
And so, so many berets.
Make sure to bookmark the CCS Blog, cause we'll be digging into the Archives again real soon. And follow @ccs on Instagram, where we're always digging into skate history as well as checking out the latest contemporary products.
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